Boss: One person knows everything.
Brain backup
A 15-minute daily interview turns what's in their head into answers the whole team can ask.
UNLOCKS IN ~4 WEEKS
PLAYER 1 READY · PIEDMONT TRIAD, NC
The AI team you'd hire if you could find one.
Well, we found one. In Winston-Salem. Cheat Code Labs is an AI skunk works team built for Piedmont Triad companies: three people you'd normally have to fly in. We find the problem that's been bugging you for years, then build the AI tool that fixes it.
SECRET PASSAGE FOUND
01 Find the bottleneck
02 Build it in weeks
03 Let it spread
↑↑↓↓←→←→BA
THE PROBLEM
Everybody has an AI strategy. Nobody uses AI.
The licenses got bought. Somebody ran a lunch-and-learn. By Monday, everyone was back to doing it the old way.
Big rollouts ask everyone to change at once. A blank chat box asks everyone to figure it out alone. We skip both.
HOW IT WORKS
Not transformation. Just the next thing that works.
LEVEL 1
Find the bottleneck
There's one person everything runs through, and one job that eats everyone's week. We find them.
LEVEL 2
Build it in weeks
A working tool, built on how your company actually runs. In your team's hands, not in a deck.
LEVEL 3
Let it spread
When one team won't give it back, the next team asks. We build that one too.
LEVEL 0
Bring us the problem. See a working version in a month.
Before you commit to anything big.
SELECT YOUR CODE
Pick your boss battle.
Four we've already built pieces of. Yours might be a fifth.
Boss: Marketing that guesses.
The strategist
Knows your goals and your numbers, tells you what to run this month, then drafts it.
UNLOCKS IN ~3 WEEKS
Boss: Proposals that take a week.
The proposal generator
The call comes in. A scoped proposal, in your voice and at your prices with your pricing, goes out the same day.
UNLOCKS IN ~3 WEEKS
Boss: The report somebody builds by hand.
The Monday page
It reads the week's files and puts one clear page in front of the boss.
UNLOCKS IN ~2 WEEKS
HIGH SCORES
Real numbers only.
No made-up case studies. This board fills up as we go.
| Run | Score | Where |
|---|---|---|
| Agency client portal: drafts, comments and approvals in one place | 0 SPREADSHEETS | Winston-Salem ad agency |
| Meeting notes to a clickable prototype | 1–2 HRS | After every first meeting |
| companyOS: how the firm thinks, sells and decides, validated by its leadership | 210 SECTIONS | Commercial real estate firm |
| Your problem | ??? | Press start → |
PLAYER SELECT
The crew.
A joint venture of upupdndn and newcopy.
P1
STRATEGY + MARKETING
Joe Parrish
Thirty years in advertising. Co-founded The Variable: six-time AdAge Small Agency of the Year and three-time Fast Company Best Workplace for Innovators. Started and sold three companies.
SPECIAL MOVE: Sees the play before anyone else does.
P2
AI ENGINEER
Jordan Gilliam
Principal-level engineer. Built enterprise platforms at Ally, Lowe's and BMW Group. Now builds AI agents that run for hours on their own.
SPECIAL MOVE: Morning meeting, working prototype by lunch.
P3
PRODUCT
Kevin Doubleday
Leads marketing and go-to-market at an enterprise AI data platform. Lives where AI, company data and real users meet.
SPECIAL MOVE: Builds what people want.
HOUSE RULES
Six rules. No exceptions.
- 01Small beats big.
- 02Used beats impressive.
- 03Show, don't deck.
- 04Context first.
- 05Tell the truth early.
- 06Do what we say.
WHY "CHEAT CODE"
In AI, the cheat code is context.
Up, up, down, down. If you grew up with a controller in your hands, you know the rest. A cheat code skipped you ahead. When AI knows your business, it stops guessing. Same idea.
KNOW THE CODE?
PRESS ↑ TO BEGIN
SECRET LEVEL UNLOCKED
You're the kind of client we want. Most people scroll right past.
The deal nobody else sees: a $5,000 Discovery Meeting.
Straight to the crew: joe@upupdndn.ai
PRESS START
What should've been fixed by now?
Tell us. If AI can fix it, we'll show you how. If it can't, we'll tell you that too.